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Truth: Snow & ice management is an essential and (in most cold-weather jurisdictions) legally-obligated service for property owners, businesses and governments alike. Without snow contractors expeditiously clearing and treating public roads and private properties, human activities would be severely disrupted—transportation, shipping and many government services would grind to a halt; hospitals, schools and buildings, both public and private, would become inaccessible; and business activities in the physical world would be paused—most of all, catastrophic traffic and pedestrian injuries would spike.

Truth: Recurring and predictable revenue via subscription contracts gives your snow business stability and allows you to hire, buy equipment and further invest in your business. Meanwhile, a blended portfolio of per-storm contracts or line-item services balances your spend. Bottom line: your revenue is not tied to the weather and, done right, you can build a profitable, growing business for the long haul.

Truth: It’s true that snow contractors face unique challenges, but the assumption underlying the “chaos” is one of the reasons we love the business. To an outsider, providing service to hundreds or even thousands of properties, when weather is unpredictable and timing critical, seems superhuman. To a Plowguys business, the systems and processes in designing your routes give structure and rules to your operations long before the snow falls. In fact, your staff (in the back office and in the field), with responsibilities, equipment and supplies, assigned to a tightly-defined service area, and paired with Plowguys software, will have already run their routes in dry conditions. As a successful business owner, you’re not servicing hundreds of properties suddenly, so much as you’re dispatching dozens of routes which have been scripted.

Truth: In our experience, the two most important factors of success are 1) the organizational skills of designing, managing and deploying your snow routes, and 2) the people skills in making sure your staff and customers remain happy (particularly in times of stress when the snow is falling). Don’t get us wrong, an understanding of the equipment your labor force will use is helpful, but not a prerequisite. (And that’s part of our training to you as a franchisee.)

Truth: A snow contractor’s job doesn’t end with a final push or salt spreading for a particular storm. Instead, it continues all winter, in preventative mode—monitoring and responding to potentially hazardous conditions—because that’s the standard of care the law requires.

We love the satisfaction of keeping the physical world safe and accessible during the winter months, often long before people get out of bed.

This business meshes with our personalities. We love doing a great job for our customers and staying out of the spotlight. The less we’re noticed, the better.

We love high demand + low customer acquisition costs in our markets.

We love the predictable and recurring revenue streams of our snow businesses. It lets us hire and pay great people, snow or shine.

We love creating jobs in our local communities.  As an essential service, we don’t consider snow & ice management a side hustle, but rather a rewarding career choice.

We love the culture of coffee, equipment, few words and fewer excuses. It takes a special kind to enjoy working in solitude and snowy conditions. We also love learning how other contractors perform in their markets.